Over 2.5 million sports betting customers placed horse bets at the Cheltenham Festival
According to an article by the GAMBLING INSIDE [Link to English] over 2.5 million Flutter Entertainment sports betting customers would have placed their tips on the races at this year's Cheltenham Festival.
Of the betting customers, each player placed an average of 14 bets during the four-day Cheltenham Festival. Commenting on the large number of sports bets placed at the 2024 Cheltenham Festival, Karen McMahon, Race Director at Flutter UKI said:
It’s the brand’s opportunity to shine and a lot of preparation goes into ensuring our customers enjoy a seamless and enjoyable experience – hearts are definitely racing this week.” To implement this at scale and quickly, careful planning is essential to ensure maximum customer entertainment. Compelling campaigns and best-in-class offers drive this engagement. – Karen McMahon, Race Director at Flutter UKI, Flutter Entertainment
Galopin Des Champs defended the Cheltenham Gold Cup title
This year's Cheltenham Festival had a lot to offer horse racing fans. For many sports betting fans, however, the focus was on the Cheltenham Gold Cup. As in the previous year, the racehorse Galopin Des Champs won the prestigious Cheltenham Gold Cup. The title defense also marked the 100th anniversary victory for trainer Willie Mullins.
For jockey Paul Townend, the victory was his fourth triumph in the Cheltenham Gold Cup. In addition to the two titles with Galopin Des Champs (2023 and 2024), Townend also won in 2019 and 2020 with the racehorse Al Boum Photo.
Winning a £35,000 bet at the Cheltenham Festival
On the first day of the Cheltenham Festival, a player at bookmaker William Hill enjoyed a big win of GBP 35,000 (£ 20) with a stake of just over £ 3The player managed to correctly predict the winner of all seven races.
His bets focused on horses owned by trainer Willie Mullins. He placed his sports bets on the horses Gaelic Warrior (2.50), State Man (1.36), Lossiemouth (1.67), Slade Steel (4.50), Chianti Classico (5.50), Lark In The Mornin (6.00) and Corbetts Cross (2.50).
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