Player Budget provides insights into gamblers' spending habits
According to an article by the Portal's PR Newswire [Link to English], the budget tool offers casino providers the opportunity to analyze the spending behavior of their players and develop targeted marketing strategies .
In addition, with Player Budget it is possible to identify players with problematic gaming behavior more quickly and to exclude them from the gambling offer. Player Budget provides information on higher deposits and stakes if these deviate significantly from a player's usual amounts. These parameters could be used to more quickly identify a possible gambling addiction problem among gamers in the USA. The LUGAS safe server with player monitoring from insic offers a similar function for gambling providers in United Kingdom.
Commented on the new tool and its functions Noah Acres [Link to English], Director of Acres Manufacturing Company:
Casinos in the United States spend over $25 billion each year marketing to slot players and have previously only been able to approximate player value using flawed "theoretical" rating systems. Our game budget rating system sets a new standard by determining exactly how much each player is willing to spend and then recommending a strategic course of action to the operator to maximize the value of each player relationship. - Noah Acres, Director of Acres Manufacturing Company, PR Newswire
Things to know about Acres Manufacturing Company
Acres Manufacturing Company (AMC) is a leading provider of gaming technology and digital casino management systems. The company was originally founded by John Acres, who now runs the business together with his son Noah Acres.
In addition to Player Budget, Acres has released several other tools for the gaming industry in the past. This includes, among other things, the well-known Tibo Ticket In Bonus Out System [Link to English]. With this tool, gambling providers have the option of issuing personalized bonus offers to their customers. This is possible, for example, through a birthday bonus or special offers issued by the loyalty program of online casinos.
Another gambling tool from Acres is the Game changing software [Link to English]. Based on real-time data collection, this system offers the possibility of bonus system control for individual online slots. This works through a standardized API interface with which the tool can be connected to the desired online slot machines.
Acres Player Budget: A Double-Edged Sword?
Player Budget works in conjunction with Acres' Foundation hardware and provides real-time data for individual online slots. A spending threshold is issued based on the players' bets and the balance on the casino account.
Play Budget is intended to identify players with problematic gaming behavior. However, the data collected can also be used to develop marketing strategies to suggest personalized bonus offers to players. This makes it possible to entice players to make further deposits.
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