Sports business conference attracts with a colorful program
Gamescom, the world's largest gaming trade fair, has just come to an end in the Cologne exhibition halls, and the next highlight is already waiting. According to a press release, the SPOBIS can also take place again this year as normal. Top representatives from sport, business and the media will be on stage to give lectures. The program not only includes new formats, but also the first-ever presentation of the “Award for Sustainability in Sport”, which was launched together with the German Football League.
"We are expecting over 4,000 participants at SPOBIS 2022 for the first time - a new record. Our team has put together a great, diverse program with numerous personalities. We have become significantly more international both in terms of partners and in terms of content. The fact that we have managed to do all this in these still tense times makes us extremely proud and I can hardly wait for it to get started." - Marco Klewenhagen, Managing Partner, SPONSORS, statement from the official Press release
The topics for 2022
Last year, SPOBIS had to take place on site AND digitally. Thematically, the 2021 sports business conference was about the question of the quality of content, sponsorship beyond logo presence, media reach and the staging of one's own sports product. In 2022, the range of topics from digitalization to American football and eSports, current social challenges such as sustainability or the promotion of women in sport should cover all areas.
Internationality is very important
The international scope is also made clear by companies and speakers who travel to SPOBIS from abroad. About 40 percent of the conference's top partners will be international guests. There are also speakers such as Donata Hopfen (DFL), Salha Latif (NFL), Jessica Claar (MasterCard), Antje Hundhausen (Telekom) and Sophia Flörsch (racing driver). This means that there will be more female speakers on stage at SPOBIS than ever before. Further information about the event is available on the website of SPOBIS.
"The Creative Artists Agency (CAA), the Kansas City Chiefs and Fanatics from the USA as well as Datatalks from Sweden and the European Handball Federation from Austria will also be represented. There will also be other global brands such as Meta, MasterCard, Tiktok and Radisson."
Award for Sustainability in Sport
The awarding of the aforementioned “Award for Sustainability in Sport” should also receive a lot of attention. With the support of HypoVereinsbank, the DFL and SPONSORs Verlags GmbH, organizer of SPOBIS, will present this award for the first time in the history of the conference. An independent jury recently selected twelve finalists from a total of 100 applications. The winner(s) will be announced at a celebratory awards ceremony on the first day of SPOBIS (September 20, 2022). The prize is awarded in the four categories “Athlete”, “Club & Association”, “Venue & Event” and “Company”.
The nominees
Among the nominees in the first “Athlete” category are Andreas Luthe, Neven Subotić and Tuğba Tekkal. At “Venue & Event” the jury is spoiled for choice between 1. FSV Mainz 05, DSV & Marktgemeinde Oberstdorf and Matthias Scherz e. V. Addressed in the “Club & Association” category are FC Internationale Berlin 1980, FC. St. Pauli and VfL Wolfsburg. Last but not least, the prize in the “Company” category is awarded to Allianz, Mycrocast or Sportfive. You can read the exact details about the selection and the evaluation criteria on the website of the award.
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