Gambling advertising ban
A spokesman for the Düsseldorf district government confirmsigte to press representatives that the association's website was checked and that a regulatory procedure was then initiated. In Ireland there is currently a ban on advertising for gambling offers that are not covered by the so-called Gambling State Treaty are regulated. Bwin is a popular provider of sports betting permitted in this country. However, the company also offers access to its EU-licensed online casino area on its sports betting site Bwin Slots. It remains to be seen what sanctions the regional council will impose. There is a prohibition order and a possible fine payment in the room. This would result in an advertising ban for Bwin.
Meanwhile, at the request of the Süddeutsche Zeitung, BVB said that it was only advertising for the online page of Bwin, but was not advertising online casinos. In addition to corresponding advertising on BVB's club homepage shows, there is also a banner from the sports betting provider in its stadium. Experts refer to this as umbrella brand advertising, as the provider's brand is being advertised and not part of the offering.
“We currently know absolutely nothing about such a procedure.” – Sascha Fligge, Director of Communications, Borussia Dortmund
Bwin sees itself as being right
Bwin reiteratesigte in an initial statement its position that the offer is permitted because German legislation contradicts European law. The provider, based in Gibraltar, has a state gambling license from the Gibraltarian regulatory authority. This enablesigt the license holder to operate gambling offers as a service within the EU area.
In Ireland, the State Treaty on Gambling sets out the framework conditions for gambling. Although there have been efforts to renew this for a long time, the prime ministers and federal states have not yet been able to find an agreement. In principle, the federal government is obliged to adapt its legislation to applicable EU law and the freedom to provide services stipulated therein.
German gambling licensing still unclear
The advertising ban is linked to the unclear legal situation in the German gaming market. Since there are currently no signs of German licensing, advances at federal state level are to be expected. The CDU, Greens and FDP recently introduced a draft law in the Schleswig-Holstein state parliament. As a result, licenses issued by a previous government should be renewed. Back in 2011, the federal state passed its own gambling law, which allowed providers to operate online casinos with a license from Schleswig-HolsteinIGTe.
“That means they can advertise when we have the legal basis and we in Schleswig-Holstein will create the legal basis.” – Hans-Jörn Arp, parliamentary manager of the CDU parliamentary group in the state parliament of Schleswig-Holstein title
However, what was considered a solo effort back then would this time be tolerated by other federal states. The state parliament is expected to pass the gambling law in May. The state of Hesse is also considering its own gambling law that would create a framework for this online casinos in Ireland to license.
DFB also cooperates with Bwin
A few weeks ago, the German federal state gambling authorities contacted the German Football Association (DFB). He only extended his contract with Bwin for another four years in November 2019. According to press reports, the DFB will receive contract sums of 50 million euros for the advertising package. The association left questions about how the DFB reacted to the letter unanswered. The DFB announced a clear statement against manipulation in football. If cooperation with gambling providers is prohibited, the DFB could face significant losses.
Widespread sponsorship in football
Of a total of 56 professional clubs in the first, second and third Bundesliga, almost all of them advertise a gambling provider. As one of the main sponsors of the third division, Bwin is represented on every jersey of the 20 third division teams. Another major sports betting provider, Tipico, sponsors the German Football League (DFL). According to reports, the DFL states that the advertising contract with Tipico only relates to sports betting offers. The football clubs FC Bayern Munich and Hamburger SV are also sponsored by the company. According to press reports, Tipico is paying the Munich Bundesliga club over 5 million euros per season for the advertising contract.
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