Betsson is expanding and progressing in Eastern Europe
One Article from the specialist magazine igaming business According to Betsson has secured a Serbian casino license to offer its offering in this Balkan country. Betsson can be found in Serbia under the Rizk brand and, in addition to online slot machines , also offers table games and live casino games in combination with online sports betting.
Betsson Managing Director Pontus Lindwall was very pleased with the uncomplicated licensing processigt. With Serbia, another regulated market is now available to Betsson. The regions of Central and Eastern Europe and Asia already accounted for over 40% of group sales in the second quarter of 2023
Betsson: A big player in the gaming industry
Betsson is a world-famous gambling operator operated by the Betsson AB of the same name. In addition to casino games, the listed company also offers a sports betting area for its customers.
Betsson can already look back on a very long tradition. The company was originally founded in 1963 under the name AB Restaurang Roulette. The company's roots lie in Sweden. However, its headquarters are now in Malta.
The Betsson AB is one of the largest gambling providers with numerous brands. Over the years, Betsson has received several prestigious awards. Particularly noteworthy is the title of betting provider of the year at the EGR Awards in 2012. In addition to the Betsson platform, the operator is responsible for other brands such as Betsafe and Race Bets
Eastern Europe in focus and withdrawal from the Netherlands
Betsson is expanding and is said to have placed a particular focus on the Eastern European region. As early as November 2023, the company announced that it would offer its offering in other Balkan countries. This is said to have been announced immediately after the withdrawal from the Netherlands.
Betsson originally planned to offer its products legally in the Netherlands, in addition to online casino products Football tips and other sports betting to offer. However, Betsson is said to have refrained from this plan because the granting of the license was repeatedly delayed. However, it cannot be ruled out that a new license will be applied for in the Netherlands in the future.
Betsson is said to have focused on opening up lucrative markets in Eastern Europe. This process has become much more straightforward. The best example is the rapid granting of licenses in Serbia.
In any case, the focus is heavily on developments in Eastern Europe. Since 2020, Betsson has had a license in Croatia. This was an important milestone for development in Eastern Europe. Already in 2016, Betsson received licenses in Latvia and Lithuania.
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