entered the stock market as a public share in November 2019 with great success. Since then, the company has been restructuring and has expanded primarily in the area of ​​online sports betting. Shortly before privatization, a deal between the brand ParionsSport and the NBA that had existed since 2018 was expanded for the first time. The successful cooperation is now about to be further deepened.

In order to generate new growth spurts, the contract between the group and the basketball league will be extended again. According to the, this will make the range of NBA bets even more extensive. At the same time, ParionsSport's position as a benchmark operator in USA will be further strengthened. The contract also includes other NBA games to be played in USA.

According to, betting stakes on the NBA have increased by over 40 percent since 2019. The 2020/21 season started on Tuesday (December 23rd) with the match between the Golden State Warriors and the Brooklyn Nets, ushering in new betting highlights. ParionsSport benefits from the exclusive image rights. The brand also enjoys increased visibility on the NBA’s digital platforms and social networks.

Richard Courtois, Director of Sports Betting at, said he is particularly proud to further expand the iconic partnership with the NBA. The NBA, by far the most successful basketball league in the world, is the epitome of basketball. From now on, ParionsSports will gain even more visibility in the league, and betting customers will also be offered new, unique experiences. The deal is also expected to be a strong driver for the development of the ParionsSport brand in the coming years.

Sports betting is an important market for

Also stated that the continuation of the partnership with the N.B.A is a central component of a new corporate strategy. This aims to continue to expand the sports betting offering both online and offline. Sports betting is a booming market and accounted for 21 percent of 's total sales in 2019.

Kuljeet Sindhar, director of gaming at the NBA, said he wanted to set new standards through the partnership. The goal is nothing less than market leadership in sports betting in USA. With the start of the 2020/21 NBA season, millions of NBA fans and customers across USA will be brought together, offering them new and exciting opportunities to live their passion for sports.

In order to reach as large an audience as possible, beIN SPORTS presenter Mary Patrux will continue her role as a ParionsSport ambassador and provide weekly predictions and insider tips on ParionsSport's social media channels. Additionally, popular NBA YouTuber and social media influencer TrashTalk will continue to be part of the ParionsSport team.

There have been many new betting deals in the NBA in recent months. In October, three agreements were concluded in just a few days: firstly with the British market giant IGT, secondly with the betting and DFS provider FanDuel and thirdly with EquiLottery Games, a developer of sports lottery games. All deals are multi-year partnerships designed to secure long-term growth in the booming US market. Recently, a record overseas turnover of 2.1 billion US dollars was achieved, with the NBA being one of the driving forces of the industry.

Good forecasts from

Things went well for in 2019 and 2020. Despite the Corona crisis, the French market giant was able to steadily increase its revenue, which is not least due to an expansion of online gambling. According to their own statements, the year 2019 was groundbreaking, with net sales rising to a whopping 1.96 billion euros. Total sales increased by 9 percent compared to the previous year.

According to the, the 2019 level was reached again in the third quarter of 2020. The group is proving its resilience to the crisis and its reactivity. It is to be expected that the sales losses caused by the corona crisis will be limited. The EBITDA margin remains at a high level, which is mainly due to the strong mobilization of employees, the sales network and any cost-cutting measures.

According to the company's own statements, sales grew by 6 percent in the third quarter. In the summer, the company benefited primarily from the resumption of top-class sport. Despite a second Europe-wide lockdown, company management made further growth forecasts for 2021. The developments remain to be seen for the time being.

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Author: Alex Morgan